Ad Manager Settings

The Ad Manager Settings section provides a comprehensive suite of tools for managing and optimizing your advertising campaigns. Each tab within this section serves a specific function, offering key features and insights to support strategic decision-making. This article outlines the significance of Ad Manager settings and highlights the core actions you can perform within each area. Gaining a clear understanding of these settings is essential for effective campaign management and achieving optimal ad performance.

To access the Ad Manager settings, simply click the settings icon on the Ad Manager home page, as highlighted in the image below.

The Ad Account tab displays the details of the Meta and Google Ad accounts connected to Ad Manager. 

Review connected Meta and Google Ads accounts by clicking the respective tab in the Platform Settings window.

Remove the connected ad account by clicking the delete button. If you opt to delete the account, a confirmation prompt will appear, and all campaigns in Ad Manager will no longer be visible. After deleting the ad account, you will be redirected to the onboarding page to connect to a new ad account. If the same ad account is reconnected to Ad Manager, all previously connected campaigns and pages will be restored, and no data will be lost.

📌Note: Currently, Ad Manager supports the integration of a single Meta and Google Ads account. However, future updates will allow for the addition of multiple ad accounts.

Switch to the Subscription tab in the Global Settings to access and manage all aspects of your Ad Manager subscription. This includes viewing your current subscription plan, checking billing information, and canceling your plan.

The Pages tab displays a list of all Facebook pages connected to Ad Manager. 

Add or delete pages by clicking the "Connect Facebook page(s)" or the delete button, respectively. 

After clicking the "Connect Facebook page(s)" button, a modal will open, displaying a list of Facebook pages associated with the connected Business Manager, and allowing you to select the desired page.

When deleting a connected Facebook page, you will be prompted with a confirmation that the action cannot be undone. Once confirmed, the selected page will be unlinked from Ad Manager, and no future ads can be published on that page through Ad Manager. However, previously published ads will remain on Facebook but cannot be managed by Ad Manager.

📌Note: If a delinked Facebook page is reconnected to Ad Manager, all previously created campaigns on that page will be visible again in the campaign details section.

The Conversions tab lists all the datasets imported from the connected Meta Ad account, along with those created in Ad Manager.

Clicking the "Create new dataset" button opens a dialog where users can name the dataset and define the goal type before saving. Once the dataset is successfully created, a Dataset ID and Pixel Code are automatically generated. 

All backend configurations, including UTM parameters and attribution logic, are seamlessly handled by the system. The generated pixel code can then be embedded into the appropriate website or funnel page to enable accurate conversion tracking.

Upon selecting the Audiences tab, you can view a comprehensive list of all audiences created within Ad Manager, as well as those previously created on the Meta platform and imported from the connected ad account.

Create new audiences by clicking the 'Create New Audience' button, which presents two options: Lookalike Audience and Custom Audience. Selecting either option initiates the respective flow for audience creation. Once the process is completed, the newly created audience will appear in the list.

Edit the name and description of an existing audience by clicking the ellipsis icon next to the audience and selecting Edit. To delete an audience, click the Delete button, which will remove it from all draft and paused campaigns, provided the audience is not linked to any active campaigns. If an attempt is made to delete an audience associated with one or more active campaigns, a validation message will appear, notifying the user that the audience cannot be deleted as it is part of an active campaign.

The Conversions tab enables you to create, manage, and edit offline conversion actions for your Google Ads campaigns, providing greater control and visibility into conversion tracking and performance attribution.

Click the Create a New Conversion button to add a new offline conversion action by filling out the required fields. This ensures consistency and ease of tracking leads, purchases, and other key offline events.

You can edit or delete any conversion action created by clicking the actions menu associated with the conversion event.

Understanding and utilizing these settings will empower you to optimize your ad management processes and achieve better results. Whether you are connecting ad accounts, managing Facebook pages, creating datasets or conversions, or managing your subscription, the Ad Manager settings provide the necessary controls to ensure your campaigns run smoothly and efficiently.